Who we are

The Simm Marketing GmbH is a distribution company for the toy brands LENA, DARDA, BOLZ and CREADONNA, a creative line for adults. Product design, product development and quality assurance are realised within our company; our subsidiary Lena hracky sro or Chinese companies certified for toy manufacturing, are producing our articles.

Who stands behind the company

The Simm Marketing GmbH is a family business with a long-time tradition. The company was established in Gablonz / Czech Republic in the year 1928.

Distribution

The Simm Marketing GmbH distributes toys since 1964. The Simm toys are sold in the whole Western world.

Product development

Professional designers turn new product ideas in excellent toys. In order to comply with all norms and laws, extern specialists and laboratories accompany and advise the development process.

Quality

When developing and producing our toys the aspect „security for the child“ is of particular importance for us. To guarantee this demand all our products are subject to a strict quality control.

Compliance with the product safety standards guaranteed by accredited testing laboratories

All our products are tested by accredited and independant laboratories to comply with the European norms (EN 71) and other national norms and laws. Additionally the majority of our articles are tested to comply with the American law (ASTM). A lot of our products are awarded with the TÜV Proof Label “TÜV Rheinland Product Safety Proof”.

Seal of quality

Many products we sell are awarded with the ‚Spiel Gut’ seal.

Production

The majority of our plastic articles are manufactured in our factory in the Czech Republic. The other products are made in German and Chinese factories which are qualified for toy manufacturing.

Social standard compliance in the producing companies

The Chinese companies producing for us comply all with the „Code of Conduct“ and have an ICTI certificate.

Training of our employees

The Simm Marketing GmbH employs more than 40 persons including apprentices. We always train young industrial business management assistants or logistics specialists also in case of high personal capacity.

We support employees financially when they train themselves externally on their own.

Business management

The company has a flat control hierarchy. The employees are involved in decision making regarding their own scope. Teamwork, clear targets and an open communication together with modern equipment is the basis of the Simm Marketing GmbH management.

Long-term business aims

The aim is to serve the customer and to act on the market permanently and successfully to the benefit of all parties. According to this principle processes have to be scrutinised and improved continuously. The range of products and services has to be oriented permanently towards the requirements of the consumer.